A Trillion-Dollar Leverage Point for Women’s Economic Power
How Boomer Women Can Reshape Power, Influence, and Opportunity in the U.S.
It is happening quietly.
It gets occasional headlines, but almost no one is talking about it as the transformative power shift it truly is. Institutions see what’s coming, but their urgency isn’t directed at empowering women. In many cases, political and economic systems are already taking preemptive steps to protect the status quo before women inherit historic levels of capital.
Behind the scenes, something seismic is already underway.
We are entering the largest intergenerational wealth transfer in American history.
And for the first time, women—especially women over 55—will inherit a massive share of it.
This is not just a financial event.
It is a power event.
The problem is simple:
Institutions see this shift coming and are preparing for it.
Women aren’t being given a strategy for how to use it.
THE GREATEST WEALTH TRANSFER IN U.S. HISTORY IS ALREADY UNDERWAY
According to Cerulli Associates, the United States will see a projected $124 trillion in wealth transferred between now and 2048—the largest generational transfer in U.S. history.
Before that money reaches younger generations, a significant portion will move horizontally from one spouse to another. And because women statistically outlive men, this shift represents a historic rebalancing of who controls capital in the United States.
McKinsey’s most recent analysis makes it even clearer:
Women are rapidly becoming one of the most powerful financial decision-makers in the country.
Women are now:
inheriting wealth
earning wealth
leading household investment decisions
controlling financial portfolios at rising rates
This shift is not hypothetical.
It’s measurable.
It’s already happening.
So what we lack, collectively, isn’t financial power—it’s a coordinated strategy to direct it.
The question is no longer whether women will control more wealth.
It is how women will use it.
WHY THIS MATTERS NOW
This wealth transfer is happening at the exact moment when:
women’s rights are being rolled back
DEI programs dismantled
AI systems amplify gender bias
workplaces revert to old norms
political forces openly attempt to control women’s autonomy
misogyny moves into the spotlight
And at the same time, millions of women are about to hold unprecedented financial leverage.
This is not a coincidence.
It is a crossroads.
Boomer women are a power source.
They are the sleeping giant of the women’s movement.
They are the generational bridge between the world we grew up in and the world we are trying to build.
This is a powerful demographic that has not yet been truly activated.
WHAT BOOMER WOMEN HAVE THAT NO OTHER GENERATION HAD
Boomer women possess a combination of assets no previous generation of American women has held at once:
✔ Longevity — They live longer than male spouses.
✔ Capital — They inherit investment portfolios, retirement accounts, property, and insurance payouts.
✔ Autonomy — They increasingly lead financial decisions and require no permission.
✔ Perspective — They witnessed the biggest gains in women’s rights in modern history and now see those gains under threat.
✔ Motivation — They are watching rights erode and feel urgency to protect future generations.
✔ Time — Less caretaking. More freedom. More power.
This is not a passive demographic. It is a potent one.
HOW TO HELP BOOMER WOMEN SEE THEIR POWER
We do not motivate this generation with guilt.
We activate them with clarity, purpose, and identity.
Here is the messaging that resonates:
“You are the first generation of American women to have this level of financial authority.”
Magnitude activates.
“You now have power your mothers and grandmothers never had access to.”
Identity activates.
“You can direct this money toward women’s advancement, not institutions that ignored you.”
Agency activates.
“Your decisions in the next decade will shape the lives of millions of women.”
Legacy activates.
When women understand the stakes, they show up.
WHY THIS MATTERS FOR WOMEN-OWNED BUSINESSES
If women-owned businesses are ever going to reach true investment parity, a new capital source is required.
It will not come from traditional venture capital, corporate venture funds, or legacy banking systems, which have all shown decades of consistent bias, underfunding women at every stage regardless of performance.
Because despite decades of advocacy, the data remains unchanged. Not because women lack strong companies; but because the system was never built to fund them.
Boomer women and wealthy women across generations can now accelerate change faster than any institution or policy by:
investing directly in women-led companies
funding women-focused VC and angel networks
creating microgrant ecosystems
sponsoring leadership development
building investment circles
backing founders the system ignores
This is not charity.
This is leverage.
Women funding women is how we rise at scale.
WHY WEALTHY WOMEN SHOULD JOIN THE BRAZEN ERA MOVEMENT
The Brazen Era is not a donation circle.
It is a power infrastructure.
Women join because:
✔ They want meaningful influence
✔ They want powerful female networks
✔ They want their capital aligned with their values
✔ They want to accelerate women’s economic and political rise
✔ They want their money to matter
We are giving them a seat at the table that builds the next era of women’s freedom.
THE CALL TO BOOMER WOMEN
Here is the message they need to hear:
You are not just inheriting money.
You are inheriting leverage.
You are inheriting agency.
You are inheriting the ability to reshape the future for every woman who comes after you.
Your choices will determine whether this moment becomes a missed opportunity or a turning point in women’s history.
THE OPPORTUNITY IN FRONT OF US
Women are becoming one of the most powerful financial forces in the country.
The only question is whether we use this power to reinforce the status quo or to build something better.
The Brazen Era is about women choosing each other.
Women choosing strategy.
Women choosing to direct resources toward our collective rise.
This wealth transfer is not a footnote.
It is a once-in-history opening.
The question now is simple:
What will women do with the power they have—and the power that’s coming?
United we rise. Stay brazen.
—Martise